Senior Vice President
More than 1,500 children and 340 games: this year’s tournament bashers Beko BBL and Warner Bros. Consumer products break common ground in promoting young the Beko basketball Bundesliga (Beko BBL) and Warner Bros. Consumer products (WBCP), one of the world’s leading licensing and merchandise companies, will continue their successful cooperation, which started in 2011. With the support of Bugs Bunny, who will play a major role in the sports campaign, the partnership aims to inspire children playfully for sport in General and for basketball in particular. The next project of Beko BBL and WBCP is the Beko BBL mini tournament on 9 and 10 June 2012 in Gottingen. While Bugs Bunny Gottingen visited for the second time. In May last year, more than 1,500 children from 135 teams and different countries participated and competed in eight sports halls.
“The Looney Tunes, and especially Bugs Bunny, are perfectly suited, to motivate children for an energetic sport like basketball. Bugs Bunny, as well as speedy Gonzalez, Sylvester, Tweety, Daffy Duck and Wile E. Coyote and Roadrunner, are very popular with children and adults and downright sparkle with energy and humor. The great success of the Looney Tunes-sport activities of in recent years shows the potential of the characters to inspire children for sports and a better lifestyle”, says Bruno Schwobthaler, Senior Vice President of sales & business development, Warner Bros. Consumer products EMEA.
“This year Bugs Bunny in the Beko BBL was TOP FOUR in March. Now we look forward correctly to the mini tournament in Gottingen.” “We are very proud to have WBCP on our side, so Jan pommer, Managing Director of the Beko BBL.”We know by our experience from last year, that the presence of the Looney Tunes will fulfill the children with joy and enthusiasm for basketball”as Jan pommer continue. This year’s tournament sets new standards: 340 games two days – more than in the entire Beko BBL season – to the team of BG 74 Gottingen be organized. We have reached the limit of what is feasible”, Wessel says gap, one of the initiators of the largest event of its kind in Germany. To smoothly and punctually perform the 340 games, needed 30 pitches. It is an enormous logistical challenge, which has the organizational team to handle gap Wessel. He thereby receives support from the Beko BBL “financially, supported one of the flagship projects in the German youth basketball equipment and communications”, the Director explains the Beko BBL, Jens Staudenmayer. Jan pommer also assumes that in the Beko BBL mini tournament the one or the other talent it will be that you’ll see later in the first League. The two national player Heiko Schaffartzik (ALBA BERLIN) and Jan Jagla (FC Bayern Munich), which have demonstrated their skills at a young age at this event, are just two examples that could lead the way in the German top-flight. About Warner Bros. Consumer products Warner Bros. Consumer products, a Warner Bros. Entertainment company, is one of the world’s leading licensing and merchandising company. Looney Tunes and all related characters and elements are trademarks of Warner Bros. Entertainment Inc. (s12) contact: Warner Bros. Consumer products-Petra Rahul Tel.